Budweiser Fashion &SUNRISE Embark on the Path of Digital and Intelligent Transformation

Budweiser Fashion Group (hereinafter referred to as "Budweiser Fashion") is a global fast fashion manufacturing enterprise with over 3,000 employees. It produces more than 4 million pieces annually and has an annual export volume of 46 million US dollars. It possesses the full supply chain service capabilities ranging from R&D innovation, independent design to contract manufacturing.

As a leading enterprise in China's clothing industry, Budweiser Fashion takes "fast fashion" as its core, closely follows the global trend of intelligent manufacturing, sets sail overseas, and collaborates with SUNRISE, a global provider of integrated intelligent manufacturing solutions, to build the Budweiser Fashion (Cambodia) intelligent factory. Take a look at the overseas benchmark factory of Budweiser Fashion through the video below.

In 2023, SUNRISE assisted Budweiser Fashion in setting up a factory in Cambodia, taking advantage of the local land, population and policy resources to plan a large-scale integrated intelligent clothing factory with multiple buildings connected in series.

The factory adopts a variety of intelligent production equipment such as the Sunrise intelligent hanging system, high-speed conveyor lines, and intelligent sorting storage areas, achieving a full-chain flexible production mode across factory areas and groups.

From raw material warehousing, Budweiser Fashion applies Sunrise FID technology to collect production data, achieving full-chain IoT data integration to realize real-time order management and tracking, and building a complete digital management platform. This effectively addresses issues such as fragmented processes, difficulties in cross-regional collaboration, and severe information silos in fashion production. Realize the standardization and digitalization of production and operation management, effectively enhance the overall factory management and decision-making level of the enterprise, and ensure that every piece of clothing is delivered on time, with quality and quantity.

Entering the Budweiser smart factory in Cambodia, a double-layer structure design spanning the factory area catches the eye. The passageways are covered with dust-proof boards, transforming the complex logistics environment within the factory into a complete fashion production flow that hangs from start to finish. This significantly enhances production efficiency, reduces the labor intensity of personnel, and lowers the transportation time. The entire intelligent hanging production workshop adopts a counterclockwise arrangement mode based on a unified receiving and dispatching port.

Nearly a thousand Sunrise intelligent hanging sewing stations are orderly arranged. The cut pieces in the line body are intelligently allocated to the stations. The high-speed conveyor line intelligently allocates semi-finished and finished products to the designated process stations according to the standard process, obtaining a larger utilization space in the limited factory area. Achieve a transportation accuracy of 99.99%, effectively reduce problems such as material accumulation and disorder, and keep the workshop clean and tidy.

Under the control of the Sunrise intelligent hanging system, "components" such as the cuffs, collars and fronts of fashion items are precisely delivered to workers at various positions. Each process is assigned a "quality inspector" who works in collaboration with the operation software for efficient quality inspection, achieving one-click rework without the need for manual scheduling, significantly reducing the error rate of manual operations.

The Sunrise intelligent hanging system integrates multiple technologies such as IoT Internet of Things system and IIC industrial control system, and consolidates the production data of the entire factory in real time to achieve intelligent monitoring and dispatching. It can quickly adjust the production plan according to market demand and achieve rapid delivery within 7 to 14 days.

Meanwhile, the Budweiser factory in Cambodia, with the help of intelligent equipment and software, ensures that the quality inspection of each piece of clothing has traceable data, which constrains the product delivery quality for brand customers. Under the condition of achieving a daily output of tens of thousands of pieces, the product defect rate can be controlled within 0.5%, thereby enhancing the factory's competitiveness and accelerating the breakthrough of production performance.

In recent years, with the continuous growth of China's economy and the steady advancement of industrial upgrading, an increasing number of Chinese clothing enterprises have been focusing on the domestic market, setting sail overseas, and looking forward to a broader future of the global clothing supply chain. Innovation and change, as well as the unity of knowledge and action, are the paths for Budweiser Fashion to reach the future. The digital and intelligent story of Budweiser &SUNRISE continues. They will keep breaking through through technological empowerment, enhance production quality and efficiency, and meet the challenges and opportunities of the intelligent era.